Credit Card Marketing Campaign Process Diagnostic

A Tier 1 Canadian Bank’s Credit Card Operations was suffering from an error prone, time consuming marketing campaign process. Further, the nature and severity of errors in the process exposed the bank to significant reputational risk. As a result, the Cards’ leadership wanted to conduct a process review to understand the effectiveness of the current state campaign process, identify root causes of poor performance, and develop prioritized recommendations to improve the process in terms of risk, effectiveness and efficiency.

Credit Card Marketing Campaign Process Diagnostic

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